{"id":6194,"date":"2015-03-16T09:25:18","date_gmt":"2015-03-16T13:25:18","guid":{"rendered":"https:\/\/mayahoodblog.com\/?p=6194"},"modified":"2015-03-15T22:00:14","modified_gmt":"2015-03-16T02:00:14","slug":"why-i-believe-loblaws-naturally-imperfect-fruits-vegetables-is-a-great-initiative","status":"publish","type":"post","link":"https:\/\/mayahoodblog.com\/why-i-believe-loblaws-naturally-imperfect-fruits-vegetables-is-a-great-initiative\/","title":{"rendered":"Why I believe Loblaw’s Naturally Imperfect fruits & vegetables is a great initiative!"},"content":{"rendered":"
On Friday, you might have seen or heard a lot about Loblaw’s newest initiative; the launch of no name Naturally Imperfect line of fruits and vegetables at a discount. I read through the various articles and readers’ comments and noticed\u00a0that people were split. Some people thought that it was about time that the initiative was started in Canada while others thought it was a blow to the face, making consumers seem shallow. Perhaps there’s a truth to both sides of the coin. \u00a0However, from an economical perspective, for the greater good of all Canadians, I think that this is a great idea and here’s why.<\/p>\n
<\/a><\/p>\n Pretend you are out shopping for a toy for your kid and there’s only two boxes left at the store. One of the boxes is in pristine condition while the other, has a tear in it. Both are priced the same. Which box would you purchase? \u00a0I bet you would always choose the box that’s in perfect condition. \u00a0Truthfully, there’s nothing wrong with that. You’re the consumer and you’re spending your hard earned money. Why take a chance with a box that has a tear when there’s an equally priced box that’s a guarantee. \u00a0I believe that consumers do a similar comparison when they’re out shopping for their produce. \u00a0You sift through the pile of apples, peaches, grapes, strawberry’s and more to find the best looking ones. You do this because 1) the option is available to you and 2) you’re spending your money.<\/p>\n That’s why I believe Loblaw’s Naturally Imperfect campaign is great. It gives us options as consumers on where we want to spend our money. No name Naturally Imperfect produce costs up to 30 per cent less than traditional produce options found in store. \u00a0\u00a0<\/span>It also educates us. \u00a0Through this campaign, we can learn that even blemished, bruised or misshapen products can taste great. \u00a0This alone will help reduce the amount of food waste, which is a major problem in Canada.<\/p>\n